Theme

Identity Concept

Besides from physical characteristics of buildings, “home” generally implies feelings such as warmth, safety, family, father, mother, children and living or private zone, etc.

In the present society, home is not only for residence. As we can see that the living pattern uses home for facilitating in many ways such as offices, restaurants, cafes, or even hotels. Meanwhile developed technology that has changed people custom is altering the ability in controlling home, using intelligent electrical appliances, generating electricity to home without voltage transmission lines including technology for construction, and complication of belief and culture. These are the very new coming meaning of “home”.

“Home” originally meant to go with ways of life. Technology that has changed behaviors and other needs asides from residence are supporting factors and dimensions of “home” as they Plug-In in computer programs that can extend more ability and scope of residence. The meaning structure of “home” is demolished and reconsidered again to make the rebuild more respond to nowadays life.

Logo Concept

Logo concept of Architect Fair’60 is to present the home concept by showing meaning and new possibilities about home design and various factors regarding to home which cause a variety of home following to the changing trend nowadays. The logo will be changed its surface, pattern and color to make it available in many ways.

The letters of “Baan Baan” (in Thai) were invented for Architect’60. The characteristics has a 24 degrees inclined line cutting from the vowel “-า” through letter “บ” and “น” which looks like the roof showing the house figure in the letters. The letters are rounded-head. There are square spaces inside the letter heads which looks like house door or window and is created as the specific characteristics of this logo.

Beside this, choosing rounded-head letters reflects the meaning of folk, simplicity, or Thai style which is one of the meanings of the word “Baan Baan” (simple).