Building Material Exhibitors Excited to Attend Architect Expo 2018 under the Concept “Beyond Ordinary”, the Biggest Exhibition of Architectural Works in ASEAN to Generate Economic Growth in the Second Half of the Year
Bangkok, April 4, 2018 — The Association of Siamese Architects under the Royal Patronage of His Majesty and TTF International Co., Ltd announced the readiness of Architect Expo 2018 under the concept “Beyond Ordinary”, to be held from May 1-6, 2018 at Challenger Hall 1-3, Impact Exhibition and Convention Center, Muang Thong Thani. The Expo aims to showcase local architectural design both in the Thai contemporary lifestyle and Southeast Asian region, including Living Tech architectural advancement designed to support the life quality of senior citizens in the Thailand 4.0 digital era.
“The Architect Expo is the biggest exhibition of architectural technology and building materials in Southeast Asia. It has been held annually since 1986 and this is our 32nd time,” said Mr. Atchapol Dusitanon, Chairman of the Association of Siamese Architects under the Royal Patronage of His Majesty. “Our main purpose is to showcase state-of-the-art products and innovative construction technology, architecture-related materials, interior design, and landscape architecture. We put together many exhibitions, activities, multinational seminars that cater to both members and the general public. This expo will also focus on the role and transition of architectural and local design in the Thai contemporary lifestyle, featuring the knowledge inherited from the past and the design concept utilizing local materials practical for future use.” Renowned Thai architects and designers partaking in the Architect Expo 2018 include Prof. Dr. Veera Inpantang, Boonlert Hemvijitraphan, Suruya Ampansirirat and many other groups of young architects. Participants will be able to adopt new ideas from the Expo and apply to their current living.
Asst. Prof. Dr. Apiradee Kasemsuk, President of the Architect Expo 2018, revealed that this year’s objective “Vernacular Living” under the concept of “Beyond Ordinary” will emphasize on the procedure of architectural design in the Thai contemporary lifestyle. It is the first time that members of the profession, designers, craftsmen, and talented people of diverse age groups get together to discuss and question Thai contemporary architecture and present their own ideas on vernacular living.
“The Architect Expo 2018 will open up new perspectives on Thailand’s vernacular architecture,” added Asst. Prof. Dr. Kasemsuk. “It is interesting to see how the local design that many may find outdated co-exists with the contemporary and modern style. With the use of augmented reality and virtual reality, participants will be able to understand the development of local architecture and get to experience the real-world pavillion environment through 3D glasses as well.”
An academic seminar ASA Forum 2018 will also be held at the Expo by prominent architects and designers from Thailand and all over the world including Manuelle Gautrand , winner of the European Prize for Architecture from France, Yung HoChang, one of the Pritzker Architecture Prize committees, David Van Severen, an architect from OFFICEKGDVS studio in Belgium, Han Tümertekin, winner of Aga Khan Award from Turkey, and Farshid Moussavi, an Iranian-born British architect and multi-time winner of RIBA Awards.
“The Architect Expo 2018 this year has received great response from exhibitors and participants from all over the world,” said Mr. Supaman Munka, Deputy Managing Director of TTF International Co., Ltd. “We will get to see the state-of-the-art construction technology from IMAG GmbH, affiliates of Germany’s Messe Munchen which organizes BAU, the world’s most famous and biggest architecture expo. Moreover, there will be many other displays of innovative construction materials from various countries including Australia, Japan, Korea, Singapore, Malaysia, China, USA, and Vietnam. The 75000 square-meter Expo has received more than 850
rsvp-ed exhibitors and 400,000 attendees. I’m thrilled to say that The Architect Expo 2018 will be an important key to economic index and is expected to generate more than 10 billion baht in revenue.”
Exhibitors of architectural works, materials, design and the construction technology joining The Architect Expo 2018 include Lixil (Thailand) Public Company Limited, a world’s leader in interior and exterior architectural innovations. To inspire he company is prepared to launch the following latest products at the Expo: American Standard’s Kastello Collection and City Collection, AquaSymphony rainshower designed with innovative functionality, GROHE Sensia Arena inspired by German and Japanese design, INAX Ecocrat revolutionary tiles designed for surfaces not subject to becoming wet, and TOSTEM the all-in-one Japanese Aluminum materials.
In addition, Union Mosaic Industry PLC, Thailand’s leading manufacturer and distributor of mosaic tiles under the brand names DURAGRES and CERGRES, will also showcase different tile designs for home decor in various ways such as cozy style, fresh style and inspire style at their booth, using an innovative web browser visualizer that allows bringing home decor tiling to life before making a purchase.
Furthermore, with its Passion for Better Living concept, SCG will bring with them the latest SCG Living Tech and SCG Building Tech. The Thailand’s leader in innovative building materials will also introduce at the Architect Expo 2018 the HOME BUDDY Application, an online application that gives 24-hour services matching with customer’s needs in every stage of their life. The company will also unveil Active AIRFlowTM System, a home innovation that helps facilitate ventilation allowing for fast and effective heat removal from homes, as well as SCG Eldercare Solution designed to serve a better lifestyle and increased safety to senior citizens and society, and many other new arrays of innovative products and services by world-famous designers.
The significant increase in the number of exhibitors from both within and outside the country clearly reflects the economic growth in Thailand. The Architect Expo 2018 is one of the biggest exhibitions of architectural technology that will play an important role in offering innovative solutions for inventors, producers, and distributors in Thailand 4.0 digital era.