ASA launches architect’17
under the concept BAAN BAAN “Reconsidering Dwelling”
The Association of Siamese Architects under Royal Patronage launches “Architect’ 17” under the concept BAAN BAAN “Reconsidering Dwelling” to promote the concepts and guidelines for residential design in different dimensions by presenting the works of every generation of architects to the general public. Architect’ 17 is ready to show the advancement of concepts and innovations in architectural profession from the national level to become the international leadership from Tuesday 2- Sunday 7 May 2017 at Challenger Hall 1-3, Impact Muang Thong Thani.
Mr. Ajapol Dusitnanond, President of the Association of Siamese Architects under Royal Patronage (ASA), said that ASA has organized “Architect’1986” exhibition to promote professionalism in architecture since 1986 (except for 1990) until today or 30 times, with around 350,000 visitors annually. In 2017, ASA board members (2016-2018) agreed to organize “Architect’17 or 31st of its kind from Tuesday 2-Sunday 7 May, 2017 at 1-3 Challenger Hall, Impact Muang Thong Thani, Chaeng Wattana Road, Banmai Sub-district, Pak Kret District, Nonthaburi Province. The exhibition is designed to disseminate and promote ASA activities, architectural works, construction materials, agricultural innovation, architectural professional promotion to ASA members and the society, while providing technical services to the general public and students by presenting the product materials that relate to architecture, interior design and construction.
“The board members have determined different theme for each year’s event, focusing on how to disseminate the knowledge to the society and the general public who should have a better understanding about the benefits from using the architectural services, while strengthening the knowledge for architect and related professions. I believe that the event will be useful for architects and related professions as well as the general public. This year, the event is organized under the theme “BAAN BAAN “Reconsidering Dwelling.”
Mr. Nantapon Junngurn, Chairman of Architect’ 17 organizing committee, revealed the concept behind the theme of architect’ 17. He said, “Dwelling” is a fundamental to the well-being of everyone in every society and every culture. At the same time, house is considered a small unit of the architecture. While expanding or uniting, homes form a community and a city with more complexity. “Dwelling” is also a beginning of the space to create a good relationship within the family, the neighborhood, the community and the city in different dimensions.
“BAAN BAAN Reconsidering Dwelling” aims to promote the new concept and innovation in the architectural industry regarding people’s residence. The exhibition also opens up the forum for an exchange of knowledge and ideas among professionals in architectural and engineering industries, as well as construction contractors, related businessmen, and most importantly the general public who are interested in home which is the fundamental for their living. ASA hopes to promote the concept and guidelines for residential designs in various dimension as reflected by the architects from the new generation to the current one to the general public, while showcasing the progress in innovation of architectural design at the national level and the international leadership.
The exhibition will be categorized in three zones: dwelling, dwelling elements and dwelling surroundings.
The highlight of Dwelling exhibitions are:
- In Remembrance of King Rama IX Memorial Exhibition is categorized into two major exhibitions.
- Architect of the land
The exhibition pays tribute to His Majesty the King Bhumibol Adulyadej for his great contribution to his people. The exhibition showcases his talents and his concepts about home and sufficiency theory that he has given to Thai people. The exhibition will be displayed in new multimedia format to give the visitors a different experience to learn and understand the stories.
- Gratitude to His Majesty the King Rama IX
The exhibition is a tribute to the contribution of His Majesty King Bhumibol Adulyadej who has dedicatedly worked hard for his people. The exhibition will be presented via two-dimensional visuals by architects with different ways of presentation.
- BAAN BAAN Photo Essay
“BAAN BAAN Photo Essay” opens the space for students, architects and the general public to question the meaning of “home” and “residence” as well as “living” by focusing on “people” to tell stories, boundary and various dimension of “home”, while inviting the visitors to think about the role of architects and architecture.
- BAAN BAAN Mockup
The exhibition shows residential projects in different formats which can be Built Project, Unbuilt Project and Experimental Project. ASA architect members nationwide are invited to submit their housing type to be selected and displayed in a mockup installation with explanatory concepts to make the general public easily understand the work of the architect.
- BAAN BAAN Case Study
The exhibition presents the creativity of ASA members in designing the New House which has been rebuilt from the old Adaptive Reused House. The visitors will see different models of detached house according to size and budget.
Dwelling Components includes Dwelling Elements. Doors, windows, walls, stairs, tables, chairs, or any item in the house are the architectural elements that are close to the residents. “Dwelling Elements” exhibition demonstrates the importance of every item of the house designed to significantly connect to the residents by presenting the specific item in different context. Twelve teams of designers reconsider the look of those items
and re-design them in actual size for display. In addition, some works have been presented under the concept of Universal Design.
Surroundings exhibition includes Dwelling’s Surroundings. The exhibition shows the conceptualization around the house, starting from the fence, the garden outside the house and the surrounding communities of which the composition has the social relations to everyday living that is publicly expressed. The exhibition zone explores the possibilities in the contextual design of the surrounding areas includes garden, market and public space.
In addition, there are various zones for recreational activities and leisure, reflecting the overall concept of public space in the city. ASA Sketch gives the recreational space for children activities and aspiring artists. An extra activity area showcases the mechanical functions. ASA Home Fixer provides the counselling service about houses such as roof leaks and wall cracks by a team of architectural experts who will share their knowledge via multimedia format to interested persons.
ASA Forum provides academic seminars moderated by local and international designers and architects including Studiomake / David Schafer, UID Architects / Keisuke Maeda, Architect of Sri Lanka / Anjalendran, Studio Schwitalla / Max Schwitalla and SHINGO MASUDA+KATSUHISA OTSUBO Architects / Shingo Masuda.
Mr. Supaman Munka, Deputy Managing Director of TTF International CO., Ltd, said “architect’17 is ready to serve both domestic and overseas exhibitors and visitors. This year, we have been trusted from our existing and new entrepreneurs whom believe in architect expo as the powerful and potential marketing tool to support their business expansion with participation more than 80% of exhibition capacity area. For International exhibitors, there are worldwide exhibitors to join in the exposition such as China, Taiwan, South Korea, Japan, Malaysia, Singapore, India, Australia, Vietnam and Czech Republic which is expected to be higher participation than previous year. In architect’17 we expect to welcome more than 350,000 visitors and initiate the business opportunities for the exhibitors effectively”
“Regarding to highlight products, there will be various innovations from many top companies and manufacturers in building & construction. The visitors will be excited by seeing innovation and technology presenting in 75,000 square meters of exposition area such as SCG, Thailand’s largest industrial conglomerate with highlights ‘SCG Living Tech’ the integration of better living and energy saving living, COTTO with its ‘Beautiful Bathroom’ the collection of tiles, sanitary wares, and faucets, ‘SCG Eldercare Solution’, the 100th anniversary of ‘Tiger’ brand, NS Bluescope (Thailand) Co., Ltd. Leading manufacturer and distributor of steel products, Bathroom Design I-Spa Co., Ltd. whose Red Dot Award in product design, and Energy saving home design by Array Construction Co., Ltd. etc.
“Besides, there are Green Building Materials displayed specifically which have been held continuously since architect’16 with good response from exhibitor and visitors. This exhibition will encourage both manufacturer and consumer to concern about worthwhile usage and eco-friendly products in building and construction. Furthermore, there are Booth Design and Innovative Product Award Competitions to reinforce the exhibitors to design the creativity and outstanding booths, the 7th Sanitary Ware Painting Competition to be the stage for students and others to show up their creativity. We believe that architect’17 will be one of the completed and worthwhile building technology exposition in ASEAN.”
Download Press Release ISSUE 7